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The Definitive Resource for Understanding Media Audiences.
US Media Audience Demographics, 11th Annual Edition, 2024

Master your media strategy with this report!

This study details the audience breakdown of several major online and offline media types, by age group, household income and race/ethnicity.  

The report provides high-quality data and offers key takeaways about major media audiences. It also presents an array of cheat sheets allowing for quick comparisons of media across demographic variables.

Media Covered:

Offline Media - Traditional TV, Offline Radio, Print Newspapers, and Print Magazines  

Digital Media - TV Streaming, Internet Radio, Podcasts, Digital Periodicals/E-Books, and Social Media  

The report details the audience composition (age, household income and race/ethnicity) of each of the above media. 

Purchase the study below! (Please click the button only once.)
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NEW FORMAT!!!

In our 11th edition, we have switched to a new Excel-based format that allows you to have ALL of the trended data used for the report's charts and key takeaways. This format also allows you to easily customize the report's 60+ white-labeled charts! 

*You will receive an email containing a link to download the zip file(s). If you do not receive this email, please contact us at reports@marketingcharts.com*

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Media Audience Demographics Study 2024

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